Our Mission
We advise students and their families about how to successfully obtain the most student aid possible to achieve their education dreams by accurately preparing the federal student aid application (FAFSA).We also assist educational institutions in helping their students correctly prepare aid applications in a timely manner to streamline the financial aid component of the enrollment process.
Our Reputation
As the nation’s oldest and largest aid advisory firm, we have successfully helped hundreds of thousands of families understand how to pay for college and apply for student financial aid. Our team trains rigorously and adheres to the highest standards of integrity and professional ethics. We do not believe in assisting students or families with ‘gaming’ the financial aid system. We advise families to answer the FAFSA truthfully, accurately and completely. We ensure the utmost security of the client information entrusted to us, and 98% of the individuals who have used our services say they would recommend us.
Our History
Our company was founded in 1991 by a college financial aid director who had experienced the challenges that students and their families face when attempting to complete the FAFSA. We work with hundreds of thousands of students and a variety of institutions and corporations to provide assistance in applying for financial aid, as well as insight on how to pay for college, assess affordability and make good college choices.
Our Value
Our 20 years of expertise providing one-on-one consultations with students and their families ensures that our personalized aid application preparation, submission and follow-up is accurate, informative and efficient. Our services provide post-secondary institutions with an experienced team of expert Student Aid Advisors, affordable one-on-one student aid counseling, personalized communications to promote value and affordability and a variety of other value-added services to students and their families in the prospecting stage.